As May brought new growth, KT continued its long-standing focus on premium original wood-effect tiles, refining products while supporting its retail channels.
The month saw two major product launches, four industry awards and distributor training across several regions, demonstrating progress in products, recognition and practical partner support.
Natural timber textures create distinct spatial experiences.
@KTILES · For beautiful wood grain, choose KT.
Two new wood-effect collections launched this month. Atong Wood · He combines Eastern aesthetics with gentle natural grain. Qianmu draws on Nordic oak, offering fine, realistic detail, varied faces and practical performance. Their different design approaches address a broad range of home interiors.
A poetic patchwork of wood tones brings ease to urban life. Atong Wood · He moves beyond single-direction grain through horizontal and vertical combinations inspired by hand-laid timber. Original textures, warm colours and Eastern refinement create layered spaces for calm contemporary Chinese and minimalist interiors.
Silky texture with the warmth of jade: Qianmu recreates Nordic white oak's growth rings, knots and fibres. Gentle, low-saturation colours suit varied styles. Eight faces in a 600 × 1200 mm format work across living rooms, bedrooms and studies, while a dense porcelain body provides wear resistance, stain resistance, waterproofing and easy care.
Awards recognise sustained effort; reputation reflects lasting commitment.
@KTILES · For beautiful wood grain, choose KT.
Original design, product quality and established industry expertise earned KT four awards in May, recognising product originality, category position, compliant operations and brand value.
Building Retail Capabilities for Shared Development
@KTILES · For beautiful wood grain, choose KT.
To help partners improve operations and sales conversion, KT held specialist training across Jiangsu, Zhejiang and Shanghai; Beijing, Tianjin and Hebei; and north-west China. Courses addressed new products, advanced sales conversations, whole-home design combinations and detailed store management.
Structured teaching and direct questions strengthened distributor teams' professional skills and service capabilities. KT continues to share industry resources and explore new opportunities alongside its partners.
May brought progress across products, recognition and channels. Two collections expanded the premium portfolio, four awards strengthened KT's category position and regional training supported distributors nationwide. KT will continue its commitment to original wood-effect tiles, innovation, quality products and comprehensive service for customers and partners.
Every collection undergoes six months to a year of development
Committed to presenting every collection with exceptional texture
Strict quality control for every tile from the source
Ensuring the physical performance of every product
Bringing attractive, high-quality tiles to homes everywhere
June combined strong results with new developments. KT reached the industry's top three best-selling ranking, expanded its product portfolio and worked with a leading livestream channel to reach more customers. These highlights accompanied ongoing retail support and channel development.
Qianmu interprets the original grain of Nordic white oak through close study and artistic design. Delicate growth rings, naturally formed knots and subtle fibres preserve the authentic character of timber shaped by time.
Dedicated craftsmanship in wood-effect tiles builds an industry benchmark.
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