NetEase Home × KT Tiles Industry Leaders Highlights from the Dialogue
Role Models in Focus · Industry Leadership Dialogue
Industry Leadership Dialogue is a flagship feature of the 2025 Role Model Home Brand Awards. Planned by NetEase News Home | Tiles and jointly hosted by Intelligent Manufacturing Alliance, Design Good Things and Chaotan Media, it speaks with leading brand figures about new ideas, recent developments and the direction of the industry.
Three Dimensions of Industry Leadership
KTILES · For Beautiful Wood-Effect Tiles, Naturally Choose KT
Asked what makes an industry role model, KT chairman and general manager Yang Zhida identified three qualities: deep focus on a specialist field, product innovation that challenges convention, and the ability to create settings that anticipate customer needs. Zhang Yingquan, editor-in-chief of Intelligent Manufacturing Alliance's multimedia platform and NetEase News Home | Tiles, added that strong products must be paired with customer-centred thinking. KT's technological expansion of wood-effect tiles into bathrooms and outdoor settings illustrates how innovation can redefine a category's value.
Product Innovation
KTILES · For Beautiful Wood-Effect Tiles, Naturally Choose KT
From a single category to an ecosystem of applications KT pursues depth within a focused field. Its approach includes: 1. Materials and processes: combining technologies to expand applications across the home rather than pursuing new sizes alone. 2. Flagship products and SKU management: developing one major product annually with a life cycle exceeding five years, such as herringbone tiles or stair treads, while simplifying older ranges to balance company and distributor inventories. 3. Real-life settings: upgrading the headquarters showroom from product displays to usable living environments that customers can recreate, making what they see attainable.
Yang Zhida, Chairman and General Manager of KT Tiles
Channel Transformation
KTILES · For Beautiful Wood-Effect Tiles, Naturally Choose KT
From wholesale to support across the customer journey In a competitive replacement market, KT helps distributors become providers of spatial solutions. 1. New-media support: active on Douyin and Xiaohongshu since 2019, headquarters trains distributors in short videos and livestreaming. Some partners have exceeded RMB 2 million in monthly retail sales through online customer acquisition. 2. Multiple channels: headquarters audience support and application examples help distributors combine online and offline operations, connecting product presentation, design services and customer interaction.
Yang Zhida, Chairman and General Manager of KT Tiles
Reaching Beyond the Existing Audience
KTILES · For Beautiful Wood-Effect Tiles, Naturally Choose KT
Creating differentiation through focus KT addresses industry similarity by concentrating on a specialist category. 1. Two complementary strengths: moisture resistance and surface technologies provide technical advantages; showroom collaboration with designer Chu Po-yang integrates furniture and furnishing supply chains into purchasable living settings. 2. A lasting-product mindset: tiles are durable goods. Inspired by European classics, KT pursues design and quality that remain relevant for ten years.
KT Tiles — For beautiful wood grain, choose KT
Future Direction
KTILES · For Beautiful Wood-Effect Tiles, Naturally Choose KT
Specialist focus and international exploration Yang outlined three priorities: 1. Products: deepen process innovation, develop premium bespoke ranges and explore wellness and age-friendly applications. 2. Channels: combine headquarters demonstrations with distributor networks, using ecosystem-based showrooms to help partners sell complete solutions. 3. Brand: draw on Foshan's manufacturing strengths and integrated supply chains, maintain a premium domestic position and gradually explore overseas channels as a wood-effect tile specialist.
KT Tiles 20 years dedicated to original product development. Each collection takes six months to a year to develop. We pursue exceptional texture, control quality at source and check the physical performance of every product. Bringing beautiful, high-quality tiles to homes everywhere. For beautiful wood-effect tiles, naturally choose KT!
June combined strong results with new developments. KT reached the industry's top three best-selling ranking, expanded its product portfolio and worked with a leading livestream channel to reach more customers. These highlights accompanied ongoing retail support and channel development.
Qianmu interprets the original grain of Nordic white oak through close study and artistic design. Delicate growth rings, naturally formed knots and subtle fibres preserve the authentic character of timber shaped by time.
Dedicated craftsmanship in wood-effect tiles builds an industry benchmark.
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